Senior Digital Marketing Manager


Job Description

Senior Digital Marketing Manager

Location: Reading

Salary: up to £55,000 plus bonus and other company benefits

Northgate Vehicle Hire has a fantastic opportunity for an experience Senior Digital Marketing Manager, to join our vibrant, evolving business and lead the team in development and delivery of the digital marketing strategy and planning for the business.

Northgate Vehicle Hire (part of the Redde Northgate plc group) is one of the UK's leading vehicle rental and mobility solutions specialists, bringing to life the Northgate experience for our B2B customers.

Reporting to the Head of Marketing, you will successfully take ownership and accountability for the Northgate trading plan, using PPC and other digital activity to drive lead generation, as well as take ownership of the Northgate website, making required CMS changes to the site and working closely with Web development colleagues.

You will be also responsible for the trading targets and associated budgets for Northgate Vehicle Hire and must have previous experience of working with Digital agencies

About you

  • Lead accountability for the achievement of the digital KPIs across Northgate Vehicle Hire UK (including Lead Generation).
  • Responsible for working with the Digital agency to develop, create and executee the digital marketing plan spanning multiple channels to drive cost effective and quality demand for the NVH brand to achieve acquisition and other channel objectives
  • Monitor and evolve KPI's and use web analytics capability to effectively measure & optimise BAU and campaigns, presenting findings and recommendations to senior stakeholders.
  • Manage customer experience on the website using 3rd party tools such as AB testing, working alongside the digital agency CRO team to improve UX on site with ongoing heuristic evaluation.
  • Own and manage ongoing lead generation and acquisition, optimising channels for efficiency against business KPIs and Cost per Lead metrics.
  • With IT, agency and internal stakeholders, help develop and execute the digital roadmap - identifying and implementing new tools and experiences appropriate for maximising digital value
  • Constantly monitor the performance of Northgate Vehicle Hire in the marketplace, taking swift action to address any issues as necessary
  • Contribute to the formation and achievement of overall digital strategy, providing research and data insights to support growth of this key channel
  • Manage senior stakeholder relationships and expectations with other business units and functions
  • Key member of Northgate Vehicle Hire team to deliver annual operating plan.

As a Senior Digital Marketing Manager, we offer:

  • A competitive starting salary.
  • In business-as-usual times a sociable office-based role with the option to potentially work from home.
  • Additional employee benefits (including employee assistance, life assurance, pension, staff and retailer discounts etc.)

Be part of our future

If you would like to join our well established and friendly marketing team, please apply today for an immediate consideration

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