Digital Marketing Assistant

Job Description

  • Job Title Marketing
  • Salary 23,000 GBP (per year)

Description

Role: Digital Marketing Assistant

Salary: £21,000- £25,000

Location: Kent/Hybrid

About Commercial Services Group

Commercial Services Group (CSG) is one of the largest providers of public sector and education procurement services globally, with revenues of over £400m, 800 staff and five trading divisions: Global Education Supplies, Procurement, Energy & Carbon, Community Services and People Services.

Wholly owned by Kent County Council, CSG supports over 15,000 customers in 86 countries and collaborates with a supply chain of c1,000 suppliers.

CSG has many ongoing and pipeline business change and improvement initiatives that aim to contribute to delivering CSG's vision "to become the recognised global leader in education and public sector procurement services".

The role:

The Digital Marketing Assistant will assist the the Marketing Manager with the full Marketing Strategy within a CSG Brand.

We are looking for a Digital Marketing Assistant that will assist with end-to-end marketing initiatives to drive awareness, drive sales and new client wins within a People Services Market. A successful candidate will be expected to think of their own creative ideas and work collaboratively, from the creation of plans, to the brass tacks of execution.

In the role, the digital marketing executive will be hands on with the implementation and management of the digital marketing plan and will possess a thorough understanding of reporting on the effectiveness of the plan, coupled with creativity and enthusiasm to bring new ideas into the marketing team.

Key Duties

The Digital Marketing Assistant, with support from the Marketing Manager, will carry out the following responsibilities in addition to ad-hoc responsibilities that arise as part of an evolving digital marketing plan:

Create, implement, track, analyse and optimise paid multi-channel digital marketing campaigns.
Building campaigns (across email, search, display, PPC, social media) that will increase brand awareness and generate new leads and sales.
Regular weekly reporting of digital marketing campaigns and their performance against targets. You will be using a variety of reporting tools such as Google Analytics to facilitate reporting.
Regular optimisation of digital marketing campaigns, using reporting and trends to spot opportunities to generate the best possible results from digital marketing campaigns.
Researching the marketing activity of competitor and similar organisations, as well as researching the latest digital marketing technology and trends, to identify new opportunities to test and trial within the Digital Marketing plan.
Assisting in the delivery our SEO strategy by focusing on optimisation and content creation for key landing pages as identified in the digital marketing plan.
With our email marketing platform, you will support the wider marketing team with the creation of visually rich and engaging email marketing campaigns for CSG's wide variety of services. In addition to the creation of email campaigns, you will also be hands on with the creation of tailored customer segments, powered by our CRM platform, to match the right email campaign with the right audience.
In collaboration with our web team, you will support and assist the digital marketing manager to create user journeys for key landing pages and opportunities to improve conversion.
With support of the marketing manager you will be responsible for the creation and management of paid social media campaigns to run across the main social media platforms including Facebook, Instagram, and Linked In. What we need from you:

A thorough understanding of reporting, metrics and measurement of digital marketing campaigns and using reports to track progress, achieve targets, manage, and optimise campaigns.
Previous use of CMS platforms/ understanding of how they are used.
Excellent knowledge of Google Analytics or similar platforms for marketing reporting.
Previous use of digital marketing platforms such as Google Ads, Facebook Ad Manager or similar for the creation, monitoring, and optimisation of digital marketing campaigns.
Highly proficient with Microsoft Office, especially Excel.
Creative flair and passion for great marketing.
Educated to degree level or equivalent marketing qualification.
Outstanding attention to detail.
Excellent communication and people skills.
Proactive and problem-solving approach.
Enthusiastic and inquisitive about digital marketing.
Proven ability to analyse data and draw out actionable insights.What CSG has to offer you!

25 days holiday, plus bank holidays
Birthday off work
Life assurance cover
Company pension
Flexible first, hybrid working
A culture of progression & development
Shopping discounts & retailer offers
Team & company events
eLearning portal
EAP programme
Referral scheme
Health & Wellbeing platform
Health Cash Plan initiative
Discounted gym membership
   
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