Digital Marketing Manager

Job Description

  • Job Title Digital Marketing Manager

Description

Brand new Digital Marketing Manager role

Opportunity to work for a global organisation

Great growth plans for a business that came to the UK only 6 years ago!

Be part of a newly formed marketing team who will be tasked with developing a stronger relationship with the sales team in order to generate high quality leads

Sitting in a three person Marketing TeamFlexible working policy40-45k

The Role:

The Digital Marketing Manager will report to the Head of Marketing. The role will require cross-functional stakeholder management and will oversee our client's digital marketing programmes.

Whilst this is a role that sits in an in house team, it will require someone who will be comfortable managing external digital agencies. This role will be suited to an organised and dynamic individual who has a passion for social media and all things digital marketing.

This role requires an expert knowledge of performance marketing channels including the google suite (Google AdWords, Google Tag Manager, Google Analytics).

You will know how to increase conversion rate through great ads and you will enjoy testing content on landing pages. The objective of the role is to generate marketing qualified leads to the sales team. The Digital Marketing Manager will utilise a broad range of marketing channels (SEO, PPC, paid media, email automation, social media and webinars) to achieve this. The successful candidate will be a commercially savvy marketer with creative flair, but who first and foremost has a data-driven, analytical style of marketing.

The company are still fast-growing, innovative and entrepreneurial. They are looking for a motivated, talented and successful digital marketer to join their business.

Responsibilities for the position of Digital Marketing Manager:
Designing and implementing optimised, customer-centric ,digital user journeys to increase engagement, lead conversion, and customer retention

Developing and implementing sophisticated integrated marketing campaigns across all digital channels (Google AdWords, Linked

In, Twitter, YouTube, Display ads etc.)Management of company websites, including the creation of campaign landing pages

Providing accurate digital analytics to the Head of Marketing and internal stakeholders - using Google and other internal analytical tools

Hitting and exceeding targets for new customer leads, lead conversion and customer acquisition Running A/B Testis of landing pages and website content to improve results Ensure that our client's brand messaging is clear across all channels

Manage a busy webinar programme that will be used to generate leads To be considered for the role of Digital Marketing Manager you must have:
At least 3 years' Digital Marketing experience, ideally in a B2B environment

Proven record in successfully managing multiple digital marketing campaigns concurrently

KPI focused mind-set, with the ability to evaluate detailed metrics and improve campaign performance

Highly organised with attention to detail

Ability to meet deadlines and multitask

Excellent verbal and written communication skills

Experience in making changes to website journeys to improve UXExperience with marketing automation platforms

Experience in running webinars

The Company:
The company were formed in Australia 15 years ago and have gone from strength to strength. They now have employees across the globe. They are continually testing and trialling new ways of working to challenge the existing structure and marketplace. They are innovative and want people who aspire to exceed their personal expectations. They are now looking for a Digital Marketing Manager to define their performance marketing strategy and processes.

If you want to lead digital marketing strategy, then this is for you! The Package for Digital Marketing Manager:
Salary: 40,000-45,000

Great company benefits

Location:

The position of Digital Marketing Manager will be based in Central London with flexible work options. BMS Performance have spent years building strong relationships with leading companies. We can introduce you to the right companies for your skillset and provide guidance to help you get your next marketing role. If you have recently met with a BMS Consultant m office, please ctly to discuss this opportunity
   
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