Digital Marketing Manager Arts (Interim)

Job Description

  • Job Title Marketing


The British Council builds connections, understanding and trust between people in the UK and other countries through arts and culture, education and the English language. We work in two ways - directly with individuals to transform their lives, and with governments and partners to make a bigger difference for the longer term, creating benefit for millions of people all over the world. We help young people to gain the skills, confidence and connections they are looking for to realise their potential and to participate in strong and inclusive communities. We support them to learn English, to get a high-quality education and to gain internationally recognised qualifications. Our work in arts and culture stimulates creative expression and exchange and nurtures creative enterprise. We connect the best of the UK with the world and the best of the world with the UK. These connections lead to an understanding of each other's strengths and of the challenges and values that we share. This builds trust between people in the UK and other nations which endures even when official relations may be strained. We work on the ground in more than 100 countries. In 2019-20 we connected with 80 million people directly and with 791 million overall, including online and through our broadcasts and publications.

Purpose of Role:

Working with the Senior Marketing Manager, Arts, and the Digital Content Producer, the purpose of this role is to develop and implement the channel and digital marketing strategy for Arts, including devising an overall approach to our digital platforms and channels, including website, social media and newsletters; managing paid promotional activity; and developing new ways of working.

Main Accountabilities:

Strategy and Planning
  • Leads the creation and implementation of a strategic framework for Arts' digital platforms, and channels, including website, social and newsletters.
  • Oversees paid digital marketing activity, including PPC and social media.
  • Provides strategic support and recommendations to art form marketing managers and the Arts global network to integrate digital marketing into their planning and activity.

Subject/Sector expertise
  • Ensures the British Council brand and reputation are preserved and improved, particularly on partner platforms and channels.
  • Provides expert advice, support, and challenge on digital marketing to internal stakeholders.
  • Keeps abreast of the latest developments and trends in content and digital marketing, and in the wider Arts sector.
  • Proactively pursues an annual cycle of formally recognised Continuing Professional Development to maintain and deepen their professional expertise.

Consultancy, analysis and problem-solving
  • Ensures the successful impact and effectiveness of digital marketing activity through evidence and evaluation and makes recommendations for improvement based on key audience insights.
  • Applies analytical approaches to identify and assess new opportunities for digital marketing activity.
  • Contributes to the analysis of existing and potential audiences to better inform the Arts digital marketing strategy and the wider global Arts portfolio.
  • Benchmarks digital marketing performance against industry comparators.
  • Distils complex concepts and analysis into cogent and persuasive presentations, which convincingly influence decision-makers about the case for significant changes to policy, practice or approach.

Project Management
  • Ensure digital marketing strategy is aligned with the Arts SBU and global marketing strategies.
  • Acts as a point of contact between Arts Marketing team and the Core Digital team, providing business context to inform key platform developments and to negotiate resource.
  • Makes appropriate links to issues across the broader organisation, to ensure that the development of Arts digital marketing activity is based on informed business insight and joined-up thinking.
  • Consults closely with internal and external stakeholders to understand current and future opportunities for digital marketing activity.

Commercial & financial management
  • Using agreed corporate systems and processes, plans and manages the budget for Arts digital marketing.
  • Conducts monthly and year-end reporting on progress against plan and deliverables, budget, and management of issues and risks.
  • Actively applies learning from this process to improve financial planning, management and performance within their area.

Relationship & stakeholder management
  • Promotes and champions best practice digital marketing through the global Marketing Community of Practice and the global network of marketing professionals.
  • Develops peer/personal networks within and outside Marketing and Digital to enhance own knowledge and expertise.
  • Proactively builds and maintains excellent relationships with internal partners and stakeholders to ensure integrated, joined up and future-proofed approaches and solutions.

Leadership & management
  • Plans and prioritises own work activities to ensure effective delivery of diverse responsibilities and deliverables over a quarterly to annual time horizon.
  • Determines work plans and coordinates input from others (who may be outside the direct management line) to meet specific objectives.

Role specific knowledge and experience
  • Degree or professional qualification in marketing, communications or business or demonstrable level of equivalent experience
  • Proven working experience in digital marketing or content production/commissioning
  • Experience in managing digital marketing for art institutions or equivalent cultural organisation
  • Experience in a content and/or digital marketing management role within a large and complex organisation.
  • Experience of engaging audiences across a variety of channels and platforms
  • Experience of conceiving and implementing multi-channel digital marketing campaigns, including paid
  • Ability to manage multiple workstreams and stakeholders

Further Information

Pay Band - 7

Contract Type - Indefinite

Location -United Kingdom

Requirements - Candidates must have legal right to work in United Kingdom

Closing Date - 14th August 2022

A connected and trusted UK in a more connected and trusted world.

Equality , Diversity, and Inclusion(EDI) Statement

The British Council is committed to policies and practices of equality, diversity and inclusion across everything we do. We support all staff to make sure their behaviour is consistent with this commitment. We want to address under representation and encourage applicants from under-represented groups, in particular, but not exclusively, on grounds of ethnicity and disability. All disabled applicants who meet the essential criteria are guaranteed an interview and we have Disability Confident Employer Status. We welcome discussions about specific requirements or adjustments to enable participation and engagement in our work and activities.

The British Council iscommitted to safeguarding children, young people and adults who we work with.

We believe that all children and adults everywhere in the world deserve to live in safe environments and have the right to be protected from all forms of abuse, maltreatment and exploitation as set out in article 19, UNCRC (United Nations Convention on the Rights of the Child) 1989.

Appointment to positions where there is direct involvement with vulnerable groups will be dependent on thorough checks being completed; these will include qualification checks, reference checks, identity & criminal record checks in line with legal requirements and with the British Council's Safeguarding policies for Adults and Children.

If you have any problems with your application please email

Please note: Applications to this role can only be considered when made through the Apply section of our careers website. Our 'ASK HR' email is only to be used in case of a technical issue encountered when applying through the careers website. Emails with supporting statements and CV/Resumes sent to this email address will not be reviewed and will be deleted.

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