Head of Digital Marketing

Job Description

  • Job Title Marketing


Title: Head of Digital MarketingLocation: Hybrid/Remote - London, UK About iProov: iProov is the world leader in face biometric verification. We establish trust in remote users and deliver effortless, customer centric, device independent authentication tied to trusted ID credentials. We are on a mission to make the Internet a safer place for businesses and consumers. Our unique facial biometric technology allows banks, governments, healthcare and travel providers to verify customer identity online and provide simple access to secure services. In 2020 we were recognised as a Gartner Cool Vendor and as the 5th fastest growing technology company in the UK by Deloitte. We work with fantastic customers across a number of industry sectors - organisations using our technology include the US Department of Homeland Security, the UK Home Office, the NHS, Eurostar, the Australian government, the Singapore government, ING and many more. Our flagship Genuine Presence Assurance technology solidified its global market leadership, with verifications growing at a consistent rate of 25% per month worldwide. This has been driven by demand from organizations needing to verify the identity of online users to prevent fraud. iProov’s patented technology assures the genuine presence of an online user to ensure they are the right person, a real person, and authenticating right now. Diversity at iProov is about reflecting the customers we serve, holding the principles of equality and inclusion at the heart of everything we do and all that we stand for, embracing differences, creating possibilities, and growing together. We aim to foster a culture where individuals of all backgrounds feel confident in bringing their whole selves to work, feel included and their talents are nurtured, empowering them to contribute fully to our purpose. iProov has continued to scale rapidly this year and is currently looking for a Head of Digital Marketing to join the business, with experience of generating demand and building online B2B brand visibility through digital marketing channels. How you’ll make an impact: Creating a comprehensive digital marketing program to include web, paid and organic search, and paid and organic social media, that will support an account-based marketing strategy and enable iProov to reach its ambitious targets for growthLeading a team of digital marketers, encouraging their medium and long-term development as well as supporting day-to-day activitiesSetting KPIs and ensuring that targets are metConstantly optimizing digital marketing activity to ensure that best practice and other learnings are systematically gathered and implementedKeeping up to date with trends in digital marketing and ensuring that iProov is continually innovating and learning from its marketing activitiesSupporting the rest of the Global Marketing team in using digital marketing to achieve team goals, covering both ABM and brand campaignsWorking with Demand Generation, Product Marketing and other iProov teams to promote our capabilities with a consistent voice  We tend to look for people with:  A proven track record in running effective paid search campaigns Experience of optimizing websites to deliver effective user experiences and deliver on marketing and sales goals A passion for analytics and using data to continually drive improvements in digital marketing activity to achieve company objectives Experience of managing a team and helping them to achieve their KPI and development objectivesExcellent copy-writing skills - the ability to write effective Google ads is essentialExperience of working with analytics tools, such as Semrush and Google Analytics, and presenting insights to a range of audiences in insightful ways Good knowledge and experience of digital marketing tools and platformsThe ability to roll up your sleeves and write copy and manage campaigns, as well as leading othersExperience of running digital marketing campaigns internationally would be an advantage Top-notch organizational capabilities and the drive to deliver resultsA can-do attitude and the ability to work in a fast-moving team environment Company Benefits: Benefits 25 days Annual Leave, plus 8 Bank Holidays3200 Share Options allocated after passing probation (6 months of service)Vitality Health - a range of options available on this belowLife Assurance SmartHealth - Access to private GP, Psychologist, Nutritionist along with tailored fitness plans for both you and your familyAward winning L&D platform to continue your development with personal allocated training budgetsEnhanced Maternity leave package Pension - 4% employee, 3% employerFlexible working – remote/office etc.Free Barista Coffee/Tea, biscuits and fruit in the officeFree access to WeWork discounts and free online well-being sessions The Vitality Programme includes a number of reward benefits that all employees have access to as part of the plan, for example: 50% off monthly gym membershipsApple watches significantly discounted based member vitality statusHalf price trainers with Runners NeedWeekly rewards – Free coffee with Café NeroMonthly rewards – Free Cinema ticketDiscounts on travel with Expedia (hotels) and Mr & Mrs Smith with discounts getting greater throughout the year based on a members vitality statusAmazon prime free months based on activityUp to 25% cashback at Waitrose when buying healthy foods75% off stays at Champneys Health SpasAllen Carr’s £299 no smoking programme for freeAccess to Vitality Healthy Mind with 30% off Headspace subscriptions and the ability to earn Vitality points for using Buddhify, Calm and HeadspaceDiscounts on Weight Watchers50%-80% off Comprehensive Private Health screenings    

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