Brand Relationship Manager Clothing

Job Description


Position: Brand Relationship Manager Clothing & Home
Job Description:

M&S Clothing & Home is undergoing major transformation. For the first time in our history, we are introducing external brands and delivering a much broader product offer to our customers than ever before. We have ambitious plans so this is a really exciting time to join our transformation journey and play your part in this new area. Play a pivotal role in the delivery of our strategic ambition to introduce brands in store and online with creative, commercial, and effective brand relationships that deliver the best product offer, customer experience and sustainable commercial collaboration for both businesses.

Working closely with our partners you will be the primary contact for them and will make working with M&S positive and straightforward. Understanding the end to end internal and external dependencies and processes, you will establish best practise and ways of working with our brand partners to ensure we exceed customer expectations and deliver the best profitable product collaboration.


Create positive partnerships with our brands, establishing strong direct relationships quickly and leveraging these to develop a long-term benefit to M&S.Facilitate the opening and running of brand introductions in store and online, building strong relationships internally and externally to train, engage and equip all relevant parties with the information and guidance to effect successful and commercial trading partnerships.

Act as the key interface with all brands to deliver the best product choice, customer experience and ensure ease of working across all key retail levers:

- selection, availability, supply chain, operational efficiency, and marketing.

Ensure product selection and size of offer adheres to key principles of price stretch, range scale and choice that compliments M&S Brands and customer aspirations.

Be the ambassador of the brand internally by liaising with cross functional departments including retail, supply chain, e comm and marketing to ensure the set up and ongoing operation runs smoothly.

Constantly monitor sales and range offering to ensure commercial and customer aspirations are potentialized liaising with brands to curate and amend accordingly.

Ensure Business Units are regularly and succinctly updated with progress, status, and learnings, allowing for feedback and input to be incorporated.

Conducting with Business Lead regular business reviews to successfully drive performance and increase sales. Liaising with all parties to overcome any challenges. Accountable for ensuring all contractual, business process, business plans and critical paths are shared, up to date and complete. Work with Legal, Finance and C&H Business Units to deliver this.

Skills & Experience

Experience of working in clothing/ fashion with a strong product affinity understanding customer appeal and product and how this will complement the M&S brand is critical.

Strong relationship building and communication skills to foster collaborative and effective engagement with brand partners.

Open to change and playing an important role in establishing the adoption of 3rd Party Brands within the complex and evolving M&S world

Appreciation of internal cross functional departments and key interactions required to establish integrated processes and ease of working - ability to make things happen across the business is critical in this role so being organised and tenacious will be key.

Strong commercial acumen understanding how price, margin and costs impact the Brand and M&S profitability

Ability to balance commercial, brand and customer needs with appreciation of impact on BUs.

Understanding and awareness of the competitor landscape, how this evolves and the impact on our brand choices regarding new brand development.

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