Sr. Consumer Insights Manager, Advertising Research


DESCRIPTIONDo you have an avid interest in advertising, and learning what works to best communicate with customers? If you are interested in bringing the consumer point-of-view on our advertising to marketers globally, this is a very engaging role. We are seeking a market researcher with 5 or more years of experience in both qualitative and quantitative methodologies. In this role, you will manage the cross category and cross channel ad tracker and design the suite of test modules that are needed to validate and improve results over time, conduct the analysis of this research, and serve as a consultant for users of the research.In your current role, your internal stakeholders and your colleagues see you as a research expert, trust your judgment, and they seek your guidance regularly. You also help educate and steer your internal stakeholders to better understand the kinds of research questions they should be answering from this research. You will proactively identify areas that would benefit most from incorporation in the overall suite of advertising testing and tracking tools, and get involved in the broader Amazon research community to learn of other research that can help inform your stakeholders’ decisions beyond ad research.We are looking for a candidate who communicates data and insights in a clear, concise, and unambiguous manner both verbally and in writing. You will need to articulate complex research issues to non-Research partners. It will be important to earn trust by consistently delivering accurate and relevant insights that drive results, and having the enough conviction in your findings to challenge business partner plans and assumptions when needed. In this role, you will need to establish relationships with business partners across regions and proactively address any emerging issues.This role requires an individual with excellent analytical abilities as well as outstanding business acumen. The successful candidate will be a self-starter, comfortable with ambiguity, with strong attention to detail, vocally self-critical, and with the ability to work in a fast-paced and ever-changing environment. This researcher recognizes that the true measure of the success of the work product is based on the business impact the findings have had.BASIC QUALIFICATIONS· Experience in ad research covering multiple countries.· Master’s degree or Bachelor’s degree with additional experience.· Experience in analytical software (e.g., Q, R, SPSS, SAS, STATA, Excel Pivot Tables).· Training in statistics, and survey design. Developing, recommending, and executing research designs.PREFERRED QUALIFICATIONS· Ph.D. in a consumer research or related fields.· Fluency in at least one non-English language.· Familiarity with business intelligence tools, and data modeling.· Experience designing dashboards.· Experience living and working in a foreign culture.· Experience authoring research reports.· Comfort with ambiguity.· Ability to work on a diverse team or with a diverse range of coworkers.

There is something wrong with this job ad? Report the error