Digital Marketing Manager

Job Description


Job Description

Who we are?

The Wine Society is the world's oldest member-owned community of wine lovers. Since 1874 we've been doing business differently, putting our members before profit to ensure fairer bottle prices for both the people that enjoy them, and for those who make them. Our purpose is to champion the joy of good wine for today and tomorrow.

Being a responsible co-operative is more than a business model. It's at the heart of all we do. We don't just put our members at the heart of our business, we literally exist for them.

Our business model also influences our approach to marketing and how we sell. We offer everyday fair prices - we don't do fake discounting. We prize fairness and transparency - so we don't offer different prices to different members. This means that tools and techniques other retailers might use are not right for The Wine Society. Working in marketing in this environment is a challenge that we enjoy rising to. It is a difference that drives the people who thrive here.

Responsibilities include:

Oversight of strategy and delivery for channels/disciplines with the team: Email (campaigns, automation, targeting), Social media (organic, paid), SEO, Paid media strategy (PPC, digital display), The Wine Society's online Community.
Ability to be hands-on in any channel when needed, including to provide cover for members of Digital Marketing team if necessary
Key member of the 'trading' working group at The Wine Society (alongside the Head of Campaigns and Online Trading Manager) delivering day-to-day sales targets, developing the trading calendar and longer-term planning
Provide the digital channel response to the marketing / trading plan, working in close partnership with Campaigns and Online trading teams
Ensure excellent delivery of the digital aspects of our campaigns across a number of objectives: sales, acquisition, retention, reactivation, engagement. Ensuring activity delivered to time and on budget
Overseeing testing in these channels and evolution of Best Practice
In oversight of Social and Community - identify threats and opportunities surrounding The Wine Society, managing, or escalating as needed
Champion segmentation and personalisation. Lead our understanding of, and adaptation to, changes and opportunities externally
Supporting the objectives of our Digital Excellence strategy - building culture, capability, process, and governance for digitally-led sustainable business
Longer-term, developing new digital channels for The Wine Society in line with needs of the business and members. Developing business cases, running trials, gaining approvals, and setting up new teams
Performance of activity within the team - working with the Loyalty & Insight team. Test and Learn planning for digital marketing.
Work with Online Trading to ensure website is aligned to digital marketing requirements. Work with Digital Product team to ensure development roadmap is aligned to digital marketing requirements.
Deputise for the Head of Digital when needed
Creating a team culture of creativity, collaboration, accountability, curiosity, and continuous improvement. Development and welfare of the Digital Marketing team. Recruitment of new team members.
Ensuring consideration of diversity and inclusivity in our digital activity
Ensuring our approach is legal (selling wine) and responsible (with respect to alcohol consumption). Rigorous legal data compliance - GDPR, PECR etc.
Being 'insatiably curious' about our members, our product, and the market
Keeping The Wine Society on top of digital marketing best practice and external technology and market impacts
Fostering productive relationships with the Head of Digital, Head of Campaigns, Online Trading manager and wider marketing team
Fostering excellent relationships with our suppliers, agencies, and contributors. Relevant agency selection and agency management

Candidates must have:

Graduate-level education
GDPR and its implications
Google Analytics
Google Tag Manager
Facebook Ads Manager
Google Ads Manager
Bing Ads Manager
Significant experience in a similar role
Retail marketing
Email marketing
Social media - organic and paid (good)
Digital paid media strategies
People management
Agency and Resource management (SEO agency, paid media agency)
Project management
Personalisation / segmentation
A/B and multivariate testing

What is the main purpose of the job?

Make sure our approach to digital marketing at The Wine Society is always getting better and is in-keeping with our ethos and purpose. Make sure members value what they see and that it also creates value for The Wine Society. Bring together our team and our partners to deliver digital brilliantly.

To lead The Wine Society's digital marketing strategy staying aligned to our values and unique ethos, members' needs and business strategy.

Develop the expertise of the Digital Marketing team.
Lead the team to deliver engaging and effective digital marketing activity.
To grow the value of our digital channels, drive digital engagement and traffic to The Wine Society website.
Balance the channels for ROI, sales, and member experience / engagement.

Skills and Competencies Required

Communication - able to communicate information and ideas clearly and articulately - written, spoken - to any audience.
Commercially-minded - driven by the desire to create sales/value effectively, while also keeping members' needs and our values in mind
Critical thinker: Able to think critically and exercise independent judgement and discretion. Makes strong decisions.
Multitasker / organisational skills - strong organisational and planning skills. Comfortable juggling multiple projects and priorities. Leads team and partners to deliver.
Calm under pressure: Can deal well under pressure in a fast-paced online trading environment
Creative thinker and problem solver - doesn't take the status quo as the only way to do things, takes inspiration from lots of sources, challenges thinking.

What we 'll offer you
Salary £62,000
Stevenage Based, Hybrid working available
Benefits include:
Private Medical Insurance Scheme
Staff Discount
Staff Interest Free Loan Scheme
Life Assurance
Permanent Health Insurance
Sports & Social Club

How to Apply

Please submit a comprehensive CV, detailing your most significant achievements, together with a covering letter that addresses your skills and experience for this position. You should also include details of your current salary package and notice period.

As part of any recruitment process, the Wine Society collects and processes personal data relating to job applicants. We are committed to being transparent about how we collect and use that data and to meeting our data protection obligations. For full details, please see our Job applicant privacy notice which can be found on our website on the page entitled "Jobs at The Society".
If you would prefer to receive the document in an alternative format, please contact the Human Resources team who will arrange this for you.
Applications may be emailed to Andrea Harkness at

Closing date for applications is 12 noon Wednesday 11th May 2022

Please do let us know in your application if there are any dates you will be unavailable for interview.

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