Digital Marketing Manager - Ecommerce

Job Description


LEADING HOSPITALITY/RETAIL BRAND SEEKS DIGITAL MARKETING MANAGER TO HELP DRIVE THEIR ECOMMERCE BUSINESSThe information below covers the role requirements, expected candidate experience, and accompanying qualifications.

My Client is one of the leaders in its field , with an estate that covers the whole of the UK and most of Europe.

Their website is the portal into their world - it is not just a trading site , but a means of capturing generations of customers and welcoming them to a unique experience.

OVERALL PURPOSETo champion digital products and digital media within the territory. Be accountable for the day to day maintenance and delivery of website, app, email & social media channels in Territory to maximise their effectiveness and increase traffic, conversion and retention of the customer. Work closely with the Head of Marketing and Group Brand Manager to ensure business brand guidelines are adhered to across all digital channels.

The Digital Marketing Manager will also be accountable for timely and accurate digital KPI performance and reporting within Territory

THE PERSON - you will be used to working with very high-volume websites , preferably within a corporate structure.

Ambitious and thirsty for knowledge , you will be a great communicator with strong technical skills.

Required Skills,
* Digital Marketing and analytics experience gained within a fast moving, customer facing business.
* Expertise in Google Analytics and/or Adobe for analytics with campaigns across PPC, Display, YouTube and Social.
* Able to demonstrate a good understanding of digital content strategies across online channels.
* Experience in the delivery of stretch growth targets: traffic, revenue and profit.
* Influenced web product development from a commercial and marketing role (ideally achieved within an agile environment).
* Knowledge of product management and technologies in the sphere of web development and CVM.
* Defined and launched digital propositions that have delivered clear business benefits.
* Able to demonstrate success in the field of ecommerce where they have leveraged CVM technologies and expertise to drive sustainable and profitable revenue growth.
* Clearly understands how CRM systems interface with other digital and POS systems to drive behavioural change amongst consumers and staff to deliver profitable growth.
* Identified, developed and executed customer insight mechanisms that deliver actionable consumer insights.
* Implemented a customer segmentation strategy that delivered tangible business results.
* Developed and put in place Customer Satisfaction measurements and identified improvements.

This is an exciting opportunity to work with this growing , influential business - so if you have the right experience , please apply via the link below - or call Ian Gerstein on (phone number removed) for more information.

Mandeville is acting as an Employment Agency in relation to this vacancy

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