Regional Director London

Job Description



All applicants must submit a CV and cover letter
Closing date for applications: 26th November

Role Summary

To lead the regional operations of the CBI in London at the UK's leading business membership organisation. The Regional Director will work to support CBI members, grow the membership base, and raise the profile of the CBI in the Capital City. If you are interested in political and current affairs, love business and have the credibility and commercial acumen to work with London's leading business leaders, join the UK's leading business membership organisation and contribute to supporting economic growth in this world leading city.

Key Responsibilities

  • To direct the CBI London membership strategy to achieve financial targets. This includes securing a specified recruitment target and a target for membership income
  • To motivate and coach a small (Approx. X 4) team
  • Play a leadership role in the London, Southeast and East of England hub team working closely with the Commercial Director
  • To ensure the Membership proposition is delivered in full and is reflective and responsive to membership value To work with colleagues, both direct reports, peers and those in the SME Team (SME) to take ownership and review the London region full book value
  • To proactively identify and appropriately respond to members at risk
  • To be a champion for CRM, ensuring you and the account managers for your region, appropriately track member engagement
  • To be a champion for diversity and inclusion, both with members and colleagues
  • To recruit, and to support your team to recruit a pipeline of new businesses into membership
  • To identify leads for the CBI's Ventures Team (e.g. Leadership Programme, CBI Economics)
  • To utilise your understanding of the political and economic environment to attract and recruit new members to engage in CBI activity
  • To engage directly, and indirectly through the London team (direct reports and matrix reports), in specific regional policy issues of relevance to CBI members and effectively advocate the CBI position
  • To develop and maintain close personal links with the key figures in business and the media in London. To also coach more junior team member to become figureheads and sector specialists in the London business landscape
  • To understand and articulate the needs of specific sectors of relevance to the capital's economy and create solutions to support the development of these sectors
  • Develop networks within the London business community maintaining the profile of the CBI
  • In partnership with the events team, and inline with the membership proposition, support the CBI London events programme (sponsorship, events) to complement the policy and membership programmes, and achieve financial targets
  • Support policy colleagues with case studies from the membership that demonstrate how policy impacts competitiveness, helping CBI influence the debate

Success Criteria

  • Retention of existing members
  • Growing the existing membership based on the requirements of the London business plan
  • Customer satisfaction from members
  • Quality of business network and profile

Knowledge & Experience

  • Relevant degree/professional qualification or equivalent
  • Experience in account management and dealing with senior business people
  • Understanding of the economic, social and other pressures on business
  • Good knowledge of the London, UK and international economic and political climate
  • Understanding of the commercial and industrial makeup of the London stakeholder community
  • Experience in creating an events programme


  • Relevant business background
  • Evidence of strong diplomacy skills and emotional intelligence
  • Good management experience
  • Experience of sales and marketing from a business to business context
  • Excellent oral and written communication skills
  • Comfortable in dealing with the media
  • First class networking skills
  • Ability to develop good working relationship with internal and external customers
  • Full driving license holder

Person Profile

  • Relevant business background demonstrating commercial awareness
  • Must be curious and enjoy learning about new businesses and sectors
  • Enthusiastic with the ability to sell
  • Excellent oral and written communication skills
  • Excellent planning and organisational skills
  • First class networking skills
  • Credible with an ability to develop good working relationships at a senior level
  • Ability to travel

Diversity & Inclusion

At the CBI, we are committed to attracting diverse talent that represents the society we live in.
We encourage applications from all regardless of age, sexuality, socio-economic background, disability, ethnicity, gender, religion, or beliefs. We are committed to building a culture of belonging and inclusion and this is reflected in our policies, practices, and internal employee-led networks and supported by our executive leadership team.
We are a family friendly organisation, and we encourage flexible working as we want our employees to achieve a healthy work-life balance. Currently our employees are working flexibly (formally and informally) and remotely due to COVID-19, but we offer the opportunity to work in our offices in line with government guidance if somebody should need to. Our employee-led networks are: BAME, LGBT, Women's and Working Families and we have qualified Mental Health First Aiders who support our employees in having good mental health.
If the above feels like an organisation that you would like to work for then we encourage you to apply and join our diverse workforce.


There is something wrong with this job ad? Report the error